**What It Is**
Shades EQ Gloss, a vegan-friendly Acidic Demi-Permanent Hair Color, excels in glossing, toning, and reviving color.

Interested in Shades EQ Bonder Inside? Find it here.

**What It Achieves**
- Perfect for enhancing, enriching, altering, matching, softening, or amplifying the look of natural or color-treated hair.
- Ideal for toning pre-lightened or highlighted hair.
- Revitalizes and updates the color of faded hair along the mid-shaft and ends.
- Restores vibrancy to highlights.
- Corrects and balances out uneven, brassy, or overly vivid hues.

**Additional Insights**
Exclusively from Redken:

Don't compromise when you can have the best.

- Shades EQ stands as the United States' leading Acidic Demi Permanent Haircolor.

Shades EQ represents the pinnacle of gentle toning.

- Utilizing an acidic demi permanent color post-lightening ensures minimal processing impact, promoting exceptional condition and luminosity.
- Forget about worries of banding or stark regrowth with Shades EQ’s mild, non-lifting formula.

Shades EQ boasts the market's premier true violet acidic toner!

- The highly sought-after 09V shade is essential for every stylist, promising unparalleled results.