Cleancare Restoration Academy Water Damage Mitigation & Restoration Industry Training Manual Part One: Management & Marketing

This 177-page illustrated Water Restoration Management Book covers what owners and managers need to know about establishing and operating a water restoration business. It includes: Getting organized – establishing a separate diversification, getting the people. Principles, Categories, and Classes – 4 principles, 3 categories, 4 classes of water damage – all the new IICRC consensus standards. Equipment, Supplies – Descriptions, formulae, standards for air mover and dehumidifier usage and control; inspections and record keeping. Complete load lists. Biocides- Types, when to apply and when not to; ACGIH specifications. Forms and Paperwork – All the forms to protect your company and track the loss: Daily Humidity and Structural Material MC Record; Waver of Responsibility; Technician Checklist for Category 1-3 water losses; Work Order, Description Sheets, Completion Certificate. Rapid Response – Psychological and physical damage; setting up a 24-hour fail-safe response. Marketing – A complete 7-phase marketing program that works! Includes direct contact, printed materials, specialty advertising items, contact letters, direct mail, educational seminars, and others. Initial Contact- phone procedures designed to jump-start the claim, limit liability, increase productivity. Inspection Procedures – Inspection kits, consumer questions and how to answer them; client briefings, proper authorization – a complete inspection sequence! Pricing – Pricing Philosophy (unit, flat-rate, time and materials); complete pricing checklist with explanations for agents, adjusters; side-by-side comparison for in-place drying, versus pad replacement versus carpet and pad replacement; group pricing for area-wide flooding. Major Flooding – Marketing your services when there’s no insurance coverage.

Revised in 2009.