The secret is in the patented plates. Used in the under-layers of hair, VOLOOM creates hidden volumizing structure – natural-looking “volume pockets” – that lift the top layers of your hair up and away from your scalp. By separating and lifting individual hairs, VOLOOM creates the appearance of much greater hair volume.

Unlike crimpers, VOLOOM plates have been scientifically engineered to create volume and structure without leaving a clear pattern in the hair. Crimpers can create texture, but there is an undesirable crimp pattern left in the hair. This is because crimpers bend hair at extremely sharp angles (which can be unhealthy for hair) and have a very regular “saw-tooth” pattern in the plates.

VOLOOM plates, on the other hand, feature alternating platforms with beveled edges that bend the hair much more gently, creating natural-looking “volume pockets” in the hair. Also, crimpers do not create nearly as much “lift” in the under-layers of the hair, so the volume created with crimpers is much less apparent than with the VOLOOM Hair Volumizing Iron.

You simply style your hair as you like, then as a finishing step, on dry hair, use VOLOOM to add volume to the under-layers of the hair closest to the scalp. This gives the hair full, healthy, sexy volume.

The best part: 

You’ll get the full hair volume you crave without mousses, gels or sprays that can weigh your hair down and leave it looking flat, dull and lifeless. And with VOLOOM, your new hair volume is locked into your hair, so it lasts for days or until you shampoo.