Has your hair seen better days? Meet the damaged hair care shampoo that can bring you back to your best. Developed with Dove expertise, this restoring shampoo (and Dove Bond Strength Conditioner) make up an essential duo in the Dove Bond Strength damaged hair care regimen. Infused with vegan Fiber Active technology, regular use can reverse visible signs of accumulated chemical damage for hair that feels stronger and looks smoother. Dove Bond Strength Shampoo is more than just a bleached hair shampoo – it works in tandem with Dove’s restorative visible hair damage repair conditioner that uses the power of Bio Protein Care ™ + Peptides to strengthen and visibly smooth so you can say goodbye to dry, damaged-looking hair. Apply this shampoo for damaged hair to wet hair, massaging into your scalp until a lather forms. Enjoy a moment of relaxation as the formula gets to work, then rinse thoroughly and repeat if needed. Dove’s recommended damaged hair care routine pairs this bond strengthening shampoo with a matching bond strengthening conditioner – both of which are infused with Bio Protein Care™ +Peptides. This system, with Fiber Active technology, helps support bond strength and smooth hair cuticles for the ultra-strength and smoothness you want for overall healthier-looking and feeling hair.