Directions Semi-Permanent Conditioning Hair Colour comes in a range of vibrant shades to help you create an amazing color rich look. All the hair colours of La Riche Directions are fully compatible with each other, which allow the user to create their own limitless shades and designs to suit their individual needs. La Riche Directions comes in a handy 88ml tub, with a tamper proof screw on lid. Once the lid is removed the opening is 49mm wide, the perfect size for most tint brushes! One 88ml tub of La Riche Directions hair dye usually covers shoulder length hair.

 Directions works on hair that has been pre-lightened/bleached blonde/white. Some paler shades as well as toners will only work on very light hair. Apply directly to dry, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes (placing a disposable shower cap over your hair once the dye is place on will allow the color to absorb more effectively into your hair and keep it moist) and do not allow the dye to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

Useful Information:
* Dyes usually last between 2-6weeks and fade out gradually over time, mainly depending on how often you wash your hair. Dry shampoo can help you to prolong the colour and using a good quality conditioner can help slow fading a little.
* Directions contain NO peroxide and is thus best suited to use on light blonde or pre-lightened hair. The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity.
* Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results.
* Dye results cannot be guaranteed always try a strand test to check possible results.
* Always follow manufacturer’s instructions fully.

Helpful Hints:
* Shampoo the hair with a pH acid balanced shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to achieve the best results. * Comb Directions into the hair until it emulsifies, ie becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing.Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed. All directions colours can be mixed with each other so to create your own unique shade. Directions will take faster and last longer on chemically treated hair eg permed or bleached. If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair.

Do's:
* Do wear rubber or plastic gloves when applying the hair colour.
* Do use vaseline, petroleum jelly or baby oil around the hairline to avoid staining of the forehead.
* As with all hair colours, we advise a swatch test first.
Don'ts:
* Do not mix Directions with peroxide. 
* Do not use shampoo with conditioner included