Description
 
Directions Semi Permanent Hair Colour
100% Guaranteed Genuine & Authentic

The Directions Hair Colour range

Directions semi-permanent conditioning hair colour (88ml). Available in 36 brilliant colours.

Colours shown are a simulation of the actual colour. Naturally, results will vary depending on hair colour, hair type, the process, products used. We always recommend doing a strand test first.

How to apply Directions

Please ensure you have performed your
Strand and Skin Sensitivity tests beforehand.
#1
Pop on something old incase you get messy.
Shampoo the hair with a PH balanced shampoo (*Cough cough* - ours is great). Without boring you with the science, these shampoos help the hair achieve the best acid balance - which in turns helps Directions develop as well as it can.
#2
Apply Directions with the aid of a tint brush.
Comb Directions into the hair until it becomes frothy, ensuring the hair you are wanting to colour is entirely covered.
#3
Your strand test results will determine your personal development time, but on average we advise to leave Directions to develop for 15-30 minutes.
A plastic hair or shower cap will help retain some heat, helping the development.
#4
Thoroughly rinse Directions out of the hair with warm water.
Ideally, do your rinsing away from the face and body (not in the shower) - multi coloured skin was so last year.
#5
Dry and style as usual and then of course take a picture and upload it to one of our competitions.

Frequently asked questions
  • Are any of your hair dyes tested on animals?
    None of the products featured on this website are tested on animals.
  • How long do your hair dyes last?
    The length of time which Directions semi-permanent hair colour stays vibrant in your hair will vary depending on your hair type and condition. As all hair types are different we cannot give any longevity to the colour. Due to the nature of the product some colours may leave a permanent stain on blonde or bleached hair.
  • Will your semi-permanent hair dyes lighten or brighten my hair?
    None of Directions semi-permanent hair colours will lighten your natural hair colour as they do not contain any peroxide or ammonia. If you would like to achieve a bright vibrant colour we recommend that you pre-lighten your hair using a bleach based product. Do NOT mix peroxide with these hair dyes. If you do not wish to pre-lighten your hair, darker hair will achieve a subtle tone or hue, not the intense shades as represented on our colour charts – these are based on blonde or pre-lightened hair.

Shipping
We try to keep postage costs as low as possible and only charge what the post office charges us.
We are happy to combine postage on multiple item orders where possible.

Payment
We accept PayPal or direct bank transfer.
Once payment has cleared items will be dispatched within 24 hours.

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