A Passion for watches.
A Persistence in technology.
A Promise to our customers.
Early 20th Century, the watch industry in Swiss began to prosper. The Swiss economic foundation was laid, many world known watch brands were established, and Taylor was one of them.
Established in the 1950s by the Robther family, Taylor based their brand’s belief on reliability and durability. They insisted on creating every watch using mechanical technology.
Taylor has always been committed to develop a variety of textiles and structure of watches, and has been willing to fund grandly for repeated trials. Ultimately, by the end of the last century, their first product line of ceramic watches was created.
Taylor’s persevering spirit and never ending effort led to their success; and the high quality of their watches grasped their customer’s hearts. Up till now, Taylor has continued to surprise their customers by introducing new designs and new brand images, allowing fellow watch lovers to purchase a piece of art which is fashionable yet classic.
As another wave of mechanical watches hit the trend, Taylor once again based their new product lines of trendy and outstanding watches on their world-leading mechanical technology.
Mechanical movements used by Taylor are specially redesigned: diverse textures, differing colours of electronic plating and the etching on the rotor are all special features of this year’s collection. Furthermore, employing Swiss watch making technology, wristwatches could be dressed with a variety of gems and jewels, from Swarovski’s best crystals to genuine diamonds, on their case or dial to suit your preference.
Apart from our many product lines of mechanical and quartz watches, Taylor has introduced a new limited edition line, “Emperor”, of Tourbillon watches to suit our customer’s taste. The ability to etch the customer’s name on the watch achieves Taylor’s goal to “Tailor” for our customers.