Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.

PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.

No ammonia: extremely gentle
Silk Amino Acids: act as a color carrier to help drive color deep into hair�s cortex
Keratin Amino Acids: strengthen hair�s fiber and help color adhere to the hair shaft
Paraben-Free
Zero Phthalates
No animal testing
Free from MEA and DEA
EPA and CARB compliant