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What happens when two innovators in different fields get together? They create a completely new space fit for a new generation. Meet BOSS x Russell Athletic: the collaboration fusing the art of tailoring with the nostalgic storytelling of classic sportswear to offer the sort of pioneering attitude that today’s tastemakers are looking for.

 

HUGO BOSS Chief Brand Officer Ingo Wilts says, “BOSS has dressed new generations in high comfort and impeccable style, while Russell Athletic has a long heritage in leisure and sportswear, inventing the first sweatshirt on the way. Bringing these two brands together gave us the chance to get really creative, and we’re excited to show this collaboration.”

BOSS x Russell Athletic is back for second season, taking the world of baseball as inspiration. This latest collection champions team spirit and the energy of game day in New York City, the vibrant home of baseball. The result? Fresh, new styles that hit it clean out of the park with the two brand's skills in tailoring and sportswear. Want to truly make your mark with your style?

Ricardo Aranda, Vice President of Russell Athletic, adds, “Innovation and reinvention are important to Russell Athletic and BOSS, and we’re really excited about what we’ve created together as a result. By finding inspiration in both brands’ archives and exploring the creativity inherent in tailoring and sportswear, we’ve made a collection that’s fit for a new generation.”

The collection, containing several unisex pieces, expertly balances the well relaxed with the refined to meet the current sartorial moment.

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Both fashion devotees and practical dressers can rejoice – a highly-anticipated new collab has arrived, and you won’t need to sacrifice on style or comfort to get involved.

 

Here’s what you need to know…

 

It’s a union of two iconic fashion brands

Storied fashion house HUGO BOSS has joined forces with the iconic American sportswear brand Russell Athletic for a refreshingly bold capsule collection.

 

Combining the classic, expert tailoring of BOSS with the laidback cool of Russell Athletic, the range perfectly captures the effortless, versatile and innovative sensibilities that have come to define style in 2021.

Think of it as the best of both worlds. The collection not only has the innovative cuts and materials long associated with BOSS’s luxury fashion credentials, but also the sporty staples that have seen Russell Athletic become one of America’s leading casual brands – after all, Benjamin Russell, the founder’s son, did invent the sweatshirt back in 1926.

 

It’s a first for BOSS

It may have been dreamed up in early 2020, before any of us could know how much our attitude to style would change over the coming months, but BOSS and Russell Athletic have summed up the way a new generation wants to dress in one cohesive collection.

“The BOSS x Russell Athletic capsule collection takes inspiration from the archives of both brands, uniting the expert tailoring and signature style of BOSS Menswear with the instantly recognisable aesthetic of this American sportswear icon,” Ingo Wilts, BOSS’s Chief Brand Officer, explains.

 

“We [have combined] the nostalgic storytelling of sportswear with the art of tailoring. The result are bold new designs for the next generation.”