PAW Patrol is a Canadian computer-animated children's television series created by Keith Chapman.
It is produced by Spin Master Entertainment, with animation provided by Guru Studio.
In Canada, the series is primarily broadcast on TVOKids, which first ran previews of the show in August 2013.
The series premiered on Nickelodeon in the United States on August 12, 2013.
The series focuses on a young boy named Ryder who leads a crew of search and rescue dogs that call themselves the PAW Patrol.
They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas.
Each dog has a specific set of skills based on emergency services professions, such as a firefighter, a police officer, and an aviation pilot.
They all reside in doghouses that transform into customized vehicles, or "pupmobiles", for their missions.
They are also equipped with special hi-tech backpacks called "pup packs" that contain tools relating to the pups' jobs.
Spin Master has developed the show into a media franchise and released an ongoing line of toys based on it.
PAW Patrol toy sales have generated millions of dollars in revenue for the corporation and increased Spin Master's presence in the preschool toy market.
The show, and its associated products, have received a variety of awards and nominations from associations such as the Academy of Canadian Cinema & Television and the Academy of Television Arts & Sciences.
On February 19, 2020, the series was renewed for an eighth season of 26 half-hour episodes.
On February 18, 2021, the series was renewed for a ninth season.
On March 24, 2022, the series was renewed for a tenth season.
A theatrical feature film, titled PAW Patrol: The Movie, was released on August 20, 2021, with a sequel, PAW Patrol: The Mighty Movie, scheduled to premiere theatrically on October 13, 2023.
An untitled spin-off series focusing on Rubble is in development and is set to premiere in 2023.
Format:
Each episode of PAW Patrol follows a similar pattern and features recurring topics.
Episodes normally open with a scene depicting the dogs going about their everyday lives in Adventure Bay, often playing with dog toys or engaging in activities at the local playground.
Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself.
His most frequent callers are Mayor Goodway and an accident-prone marine biologist named Cap'n Turbot, who knows much about Adventure Bay's wildlife.
Ryder always alerts the dogs via their blinking pet tags.
The team members report to their base, the Lookout, and enter its elevator.
Marshall typically arrives last causing a humorous mishap that makes the other dogs laugh as the elevator rises, although Rubble causes the elevator gag in some episodes.
When they reach the top floor, they arrange themselves in a line.
Chase announces that the team is ready for action as Ryder tells the pups what has happened.
He chooses several members of the team, normally two first responders, to help solve whatever problem has emerged.
They ride a slide down to their vehicles and complete their mission.
When they have finished, Ryder says his catchphrase: "Whenever you're in trouble, just yelp for help!".
Then Ryder congratulates the pups.
Skye (voiced by Kallan Holley in Season 1 to Season 5, Lilly Bartlam in Season 6 onwards)
Skye is a 7-year-old cockapoo who serves as the team's air rescue pup.
Her signature color is pink and her catchphrase has randomly been "Let's take to the sky" or "This puppy's gotta fly".
She usually pilots a grey helicopter with pink highlights.
As Mighty Skye, she possesses aerokinesis and wears a jetpack with special wings to help her fly.