After 15 years in the marketplace, Reebok's DMX Max continues to be the only walking-specific shoe technology. Meet the new kid on the block--the Lagosta with DMX Max, an engineered system that moves air from heel to toe as you walk. Reebok's testers say that the feel is "cloud-like," but you can judge for yourself.
Reebok was founded for one of the best reasons possible: athletes wanted to run faster. So in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes.