This famous classic text (4th printing) laid the groundwork for a fundamental revision
of some of the theories regarding the consumer and his savings. With an analysis of
the psychological and sociological bases of consumer behavior, he brings out the importance
of social interaction in its determination.
Cover condition excellent. Text excellent. Signature of original owner on inside of cover. 128pps.
Always the least expensive price on the internet; in this case, none other found. See also
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