Created for show coats and professional groomers, this colour-intensifying shampoo has been designed specifically for white-coated dogs and to highlight the intensity of white colours in any coat without the need for dyes or harmful chemicals.


Gets rid of unwanted stains or discolouration on white coats, all while providing a thorough and effective clean that rids the coat of excess oils, lipid deposits, dirt, and debris. White on White isn’t a dye and won’t rub off after application, unlike other colour-enhancing products.



  • Strengthens and deepens colours

  • Most effective on white coats

  • Lasts up to 4 weeks

  • Ready to use, do not dilute
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Chris Christensen White On White Shampoo

Created for show coats and professional groomers, this colour-intensifying shampoo has been designed specifically for white-coated dogs and to highlight the intensity of white colours in any coat without the need for dyes or harmful chemicals.

Gets rid of unwanted stains or discolouration on white coats, all while providing a thorough and effective clean that rids the coat of excess oils, lipid deposits, dirt, and debris. White on White isn’t a dye and won’t rub off after application, unlike other colour-enhancing products.

  • Strengthens and deepens colours
  • Most effective on white coats
  • Lasts up to 4 weeks
  • Ready to use, do not dilute

Directions for use:

  • Pre-wet coat
  • Apply directly to coat (Do not dilute)
  • Work into a lather
  • Rinse thoroughly and repeat if necessary