Diamond Leader Co

A boutique diamond store carefully curated with a small, premium selection of diamonds. We have an unwavering commitment to quality over quantity, as Diamond Leader prides itself on offering a handpicked array of exquisite diamonds that truly capture the essence of rarity and brilliance.

Diamond Leader Guarantee:

100% Money Back

We thoroughly vet our vendors, from credit checks, financial reviews, industry reference checks, and much more.

But beyond that, you can simply rely on our 100%, no questions asked, money-back guarantee to know you are safe when you purchase through us.

If you do not get exactly what you ordered, you get your money back – no fine print.

All Diamond Leader Diamonds Are Eye Clean

As part of our Personal Service to provide premium diamonds, we hand pick and personally review our diamond selection. All Diamond Leader diamonds are eye clean. To take our premuim selection a step further, most diamonds are eye clean even when viewing the 40x Superzoom and 360° HD Video!

Free 30-day Returns

We ensure our sellers offer 30-day returns, no shipping fees, and no restocking fees.

You can also resize your ring once at no charge within 90 days of receiving your order.

You’ll get a prepaid label to send the ring back, and your return or resizing will be promptly handled.

We will inspect your diamond’s
authenticity before it ships

Here’s a secret: most diamonds are laser inscribed on the girdle with their identification number. This can be viewed under some slight magnification, so you can tell if you got the expected stone.

We inspect every diamond’s authenticity by verifying the laser inscription on the girdle or other gemological testing standards before shipping.

Free Insured Shipping

Your diamond or ring will arrive in a nondescript box via FedEx or UPS fully insured shipping – with your signature required.

Rest easy, we’ve thought of everything.

Unbiased Gemologist Reviews

This is something you will find nowhere else – and is our secret sauce.

If our gemologist gives you a thumbs up – you can be 100% sure it will be gorgeous in person.

We’ve reviewed tens of thousands of diamonds objectively for customers, with one rule: “What would I tell my best friend?”

When you chat on the other sites ask the person on the other end a simple question: are you a gemologist?

The answer is almost always, “no”.

Not the case here at Diamond Leader, where every single person you interact with will be a true expert.

Free Lifetime Diamond Upgrade

Diamond Leader is proud to offer a free lifetime upgrade on our natural and lab grown diamonds.

Any loose natural diamond purchased from Diamond Leader can be exchanged for credit equivalent to the original purchase price for a new natural diamond of at least 1.5x greater value.

Any loose lab grown diamond purchased from Diamond Leader can be exchanged for credit equivalent to the original purchase price for a new lab grown diamond of at least 2x greater value.

In order to be eligible, the natural or lab diamond being upgraded must be accompanied with original documentation and must be in saleable condition.

Upgrade credit does not include duty or tax paid on the original purchase. All applicable duties and taxes will be charged on the full retail price of the new diamond before any credit is applied.

Please call us at 828-346-7888 for more information on our diamond upgrade policy.