Penthouse magazine, The magazine of sex, Paperback back issues, Pet of the month, Pet of the year, Models Penthouse, an iconic men's magazine founded by Italo-American Bob Guccione, combines urban lifestyle articles and softcore pornographic pictorials that, in the 1990s, temporarily evolved into hardcore. Penthouse has been owned by Penthouse Global Media Inc. since 2016. Although Guccione was American, the magazine was founded in 1965, in the United Kingdom, but beginning in September 1969, was sold in the United States as well. At the height of his success, Guccione, who died in 2010, was considered to be one of the richest men in the United States. He was once listed in the Forbes 400 ranking of wealthiest people (1982]). An April 2002 New York Times article reported Guccione as saying that Penthouse grossed $3.5 billion to $4 billion over the 30-year life of the company, with net income of almost half a billion dollars. The Penthouse logo is a stylized key which incorporates both the Mars and Venus symbols in its design. The magazine's centerfold models are known as Penthouse Pets and customarily wear a distinctive necklace inspired by said logo.