Further Details

Title: The Artification of Luxury Fashion Brands
Condition: New
Format: Hardback
Type: Hardback
Release Date: 19/06/2020
Subtitle: Synergies, Contaminations, and Hybridizations
EAN: 9783030261207
ISBN: 9783030261207
Edition: 1st ed. 2020
Publisher: Springer Nature Switzerland AG
Description:

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

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