This textbook titled "Design Thinking: New Product Development Essentials from the PDMA" is a valuable resource for anyone looking to improve their design skills. It includes 464 pages of insights and strategies from authors Michael G. Luchs, Abbie Griffin, and Scott Swan, all experts in the field of design. The book, published in 2015 by Wiley & Sons, Incorporated, John, covers a wide range of design-related topics, including design thinking, new product development, and design strategy.


The hardcover format of the book measures 9.3 inches in length, 6.4 inches in width, and 1.2 inches in height, with a weight of 28.9 ounces. It is written in English and is categorized as a textbook under "Books & Magazines", "Textbooks, Education & Reference", and "Textbooks". Whether you are a design student or a professional looking to enhance your design skills, this book is an excellent addition to your library.