Détails de l’annonce
Titre: Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary Condition: Neuf Auteur: Matt Hills Format: Relié ISBN-10: 1137463317 EAN: 9781137463319 ISBN: 9781137463319 Edition: 1st ed. 2015 Publisher: Palgrave Pivot Genre: Society & Culture Sujet: Films & TV Date de publication: 2015-07-20 Description: The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. Sujet: Anglais Pays/Région de fabrication: GB Item Height: 216 Item Length: 140.00 Type: Communication Studies Année de publication: 2015 Information manquante?
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