Détails de l’annonce

Titre: Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Condition: Neuf
Auteur: Matt Hills
Format: Relié
ISBN-10: 1137463317
EAN: 9781137463319
ISBN: 9781137463319
Edition: 1st ed. 2015
Publisher: Palgrave Pivot
Genre: Society & Culture
Sujet: Films & TV
Date de publication: 2015-07-20
Description: The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Sujet: Anglais
Pays/Région de fabrication: GB
Item Height: 216
Item Length: 140.00
Type: Communication Studies
Année de publication: 2015

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