Trader Joe’s mini canvas RED tote bag in

Red

The hottest It-bag designer of the season? His name is Trader Joe. Yes, you read that right.

Time to snag the new, limited-edition Trader Joe’s mini canvas tote in Red.

A miniature version of the grocer’s signature reusable shopping bag has taken the internet by storm.

The miniature tote is crafted from a durable 65% cotton/35% polyester blend, similar to Trader Joe’s traditional canvas bags. They feature long, comfortable handles and come in mostly white with accents in red.

These mini totes are smaller, measuring approximately 13 inches long, 11 inches tall, and 6 inches wide. They are perfect for taking a quick shopping trip or carrying essentials on the go. Additionally, they include a convenient side pocket for small items like a paperback book or snacks.

The mini totes unexpectedly surged in popularity, with videos circulating online that captured the chaos of eager customers flooding Trader Joe’s stores nationwide in search of these accessories. However, many left disappointed, unable to find a single tote despite scouring multiple locations.

Meanwhile, in stores where the bags were in stock, scenes of pandemonium ensued. Employees were seen overwhelmed by the influx of shoppers vying to get their hands on the coveted bags.

Nothing says peak consumerism like buying a new “It” bag to fill with more things to buy, but the mini tote’s size—about 13 inches long, by 11 inches tall, by 6 inches wide—is especially well-suited to Trader Joe’s shoppers’ habits. Most Trader Joe’s shoppers purchase 10 items or less per visit, according to data from Numerator, an analytics firm

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