From a small design team working on the Silver Spirit/Mulsanne, to
becoming Chief Stylist, Graham Hull peels back the curtain on an
idiosyncratic institution during his time at Crewe with Inside the
Rolls-Royce & Bentley Styling Department 1971 to 2001. Throwing light on
a factory motivated as much by pride as the bottom-line, all of the
projects – whether production, special commission, or aborted designs –
are covered, and the often unique styling process is explored. This
process was a key element in the resurgence of the dormant Bentley
marque, that, with its fortunes on the rise, became the star of the
Geneva Motor Show, attracting commissions from wealthy enthusiasts for
totally bespoke vehicles. Founding fathers Royce and Rolls melded
engineering with marketing, but

Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001 (Classic Reprint)

Description

SKU: F09584

From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe with Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects – whether production, special commission, or aborted designs – are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities. Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001 is a unique and personal account of young designer’s journey after joining that most prestigious of marques, Rolls-Royce. Sometimes eccentric, often humorous, the workings of this uniquely British institution during a period of immense change are described in detail.

CONDITION:

AUTHOR: Graham Hull

AUTHOR BIO: Graham Hull, an early graduate from the world-famous Royal College of Art Automotive Design course, joined Rolls-Royce and Bentley Motors, Crewe, in 1971. He became Chief Stylist, responsible for both marques in the mid ‘80s, and was deeply involved in the spectacular re-birth of Bentley. He remained at Crewe after BMW bought Rolls-Royce, and VW bought Bentley, leaving in 2001. During his time at Crewe, he worked closely with the seven Managing Directors at the factory. Very much a hands-on enthusiast, he was not only responsible for creating artwork, but was involved in several of his own one-off vehicle projects. Graham’s experiences are recorded in his book Inside the Rolls-Royce & Bentley Styling Department, and he has another book about innovative car designs called To Boldly Go, which is illustrated with his own drawings. Both are published by Veloce.

DATE OF PUBLICATION: 10/01/2019

DIMENSIONS: 8.14 x 9.84

ILLUSTRATIONS: 100 color & b/w photos

PAGES: 176

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