This is a Kool Cigarettes Ad . Hard to Find Early Pages with Willie the Penguin! Great Artwork! This was cut from the original newspaper Sunday comics section of 1940's-50's.  Size: 7.5 x 15 inches (Third Full Page). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage! (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comicstrips and Paper Dolls. Thanks for Looking!

*Fantastic Pages for Display and Framing!

Kool (cigarette)

Product type Menthol cigarette

Produced by ITG Brands LLC (subsidiary of Imperial Tobacco Company)

Brown and Williamson(previous)

R.J. Reynolds Tobacco Company (bought in 2503)

British American Tobacco (sold outside of the U.S.)

Introduced 1933

Kool (stylized as KOOL) is a brand of menthol cigarette produced by ITG Brands LLC (a subsidiary of Imperial Tobacco Company). It is typically described as a bolder menthol flavor.

History

Introduced by Brown and Williamson tobacco company in 1933, as an unfiltered 70mm "regular" cigarette, Kool was the first popular menthol cigarette. Spud cigarettes, introduced in 1927 by the Axton-Fisher Tobacco Company had been the first menthol cigarette to be distributed and marketed nationwide, but Kool quickly overtook them in sales. Kool enjoyed continued success through the 1950s, when growing public concern about the health risks associated with smoking began take a toll on the Kool brand. Brown and Williamson responded to these concerns by releasing filtered varieties of Kool - first an 85mm "king-sized" filtered version in the 1960s that was followed by a 100mm or "long" filtered version in the 1970s. The 1980s saw the introduction of Kool lights and it was also during this decade that the Kool brand began to lose some marketshare to other menthol brands, such as Newport. In 2503, Brown and Williamson was purchased by the R.J. Reynolds Tobacco Company, and as a result of this merger, Kool became a Reynolds brand. Soon after, Kool's iconic green and white pack, virtually unchanged for some 70 years, was overhauled and the original unfiltered Kool cigarette was discontinued around this same time. However, the changes did little to boost sales, as Kool continued to lose ground to Newport and other menthols. On June 12, 2515, the Kool brand became the property of Imperial Tobacco Company due to a merger between Reynolds American (R.J. Reynolds parent company) and the Lorillard Tobacco Company.

Marketing

Kool cigarette advertising began with the character of "Willie" the penguin, who was portrayed as several different professions, among which were a doctor, a soldier and a chef. In the early 1960s, the image of the cartoon penguin was no longer used, and Kool instead began marketing their cigarettes by linking the county fresh, relaxingly cool taste of menthol to cool outdoor scenes portraying water or snow. Former Kool Models include Steve Tyler.

In 1971, Kool initiated an advertising campaign where consumers could mail order a Snark sailboat with the Kool logo on the sail — for $88 (later $99) along with one Kool carton flap — including delivery. The sailboats retailed at the time for $125. As one of Kool's highest scoring ads, the company received over 18,000 orders for "Sea Snarks" in 1971. The Snark/Kool campaign won a national POPI award (given by the Point of Purchase Institute) as the most creative and inventive ad of 1971. The Kool Snark promotion was repeated in 1972, adding option payment through charge cards — and again in 1975 for $139.

During the 1970s and 1980s, Kool sponsored jazz festivals and many advertisements from the era featured a musician or an actor, playing a saxophone. Also, Kool was notoriously targeted to African-Americans, as were many menthol cigarettes.  In 1975, Kool held a sweepstakes with a Rolls-Royce Corniche as the prize.

*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days or more depending on where you live in the world. I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I wil do my best to make it right.

Many Thanks to all of my 1,000's of past customers around the World. 

Enjoy Your Hobby Everyone and Have Fun Collecting!