The product is a Pinnacle Inertia Finesse ISP10 fishing reel. It is a high-quality reel designed for fishing enthusiasts. The brand of the product is Pinnacle, which is known for producing high-quality fishing equipment. The reel is designed for finesse fishing and is ideal for catching small to medium-sized fish. It is a great choice for anglers who want a reliable and durable reel that can handle a variety of fishing conditions.