Premium Booklet and Catalogue from The Larkin Company, Promoting "The Larkin Idea" of "Factory to Family" Sales

Author:

Published: ; ,

Binding: Softcover

Condition: Good (please see full item description for details)

Description: �The Larkin Company, also known as the Larkin Soap Company, was a company founded in 1875 in Buffalo, New York as a small soap factory. It grew tremendously throughout the late 1800s and into the first quarter of the 1900s with an approach called "The Larkin Idea" that transformed the company into a mail-order conglomerate that employed 2,000 people and had annual sales of $28.6 million (equivalent to $417,788,000 in 2022) in 1920" (Wiki). This offering of Larkin ephemera includes two items: 1) The Larkin Idea, Factory to Family. 30 Days Free Trial Then Pay if Pleases. $2000 of Retail Value for $10.00. And How it is Done. Buffalo, NY: Larkin Soap Mfg. Co., 1899. 6� x 5�, 24 pp, stapled, illustrated in color throughout. Cover soiled, internals very good. Describes the qualities of Larkin products (soap and related items), the benefits of eliminating the middleman, and how the reader can earn the attractively illustrated premiums by purchasing their �$10.00 combination case.� 2). Factory to Family. Larkin Groceries and Home Supplies. Sept,-Oct. 1913. Price List No. 12. Wholesale to Family. 10.25 x 7.75 inches, 32 pp, illustrated. Moderate general handling wear, chipping to some corners and margins; good. By this time Larkin is offering a very wide range of goods, including groceries, cosmetics, brushes and combs, pharmaceuticals, paint and varnish, stationery, sewing supplies, fabric, and clothing.

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