Marchese Emilio Pucci di Barsento was born in Naples, Italy in 1914. It was his passion for skiing that brought him into the world of fashion. The first clothes he designed were for the Reed College skiing team. In 1949 Pucci opened his first boutique "La Canzone del Mare" (The song of the Sea) on the island of Capri. By the 1960s his signature look reigned as the ultimate status symbol for the decade and women like Marilyn Monroe, Lauren Bacall and Jacqueline Kennedy were seen in Pucci clothes. In 2004 Pucci designed a skiwear line in partnership with ROSSIGNOL combining sports, elegance and flamboyance. Emilio Pucci is known for his swirling, vivid prints and geometric patterns in bold psychedelic colours. His prints are signed "Emilio", rather than "Pucci". Emilio Pucci died in 1992.