This Show Number unofficial tour programme almost certainly dates from Spring 1964*, and will have been on sale outside venues on the Beatles' April 1964 UK concert tour as well as at shows played by the other artists featured inside. 

Not only do the band get a full-page photo inside, they also appear on the cover at the top of a pyramid of Merseybeat aretist in a photo taken on the set of the Merseybeat Special edition of the TV programme Thank Your Lucky Stars*. More info below.

Condition: Very good. Minor staining to some page edges and the top right of the back cover. See pics. 

International postage quoted is for USA & Australia. For Europe it would be £12. Other territories also differ. Either ask for a revised invoice if you win or pay the full amount and I'll refund any significant overpayment when I mail the item. If I occasionally forget... remind me! I do combine postage, so check my other items.

Info:

In the 1960s, and on into the 1970s, it was common to find people selling booklets like this outside UK concert halls. Even though some of them (like this one) had 'not a programme' in small lettering on the front, that's exactly what the sellers hoped the inexperienced, unwary and over-eager fans queueing to get in would think they were. Only when those fans got inside and saw the official tour programme would they realise that what they had just bought wasn't it.

There were three main titles and three main producers... Show Number, initially by JK aka Joe Smith. He was based in London and started printing and selling this kind of programme in the trad jazz era. He maintains he was the first to do so, and that the others copied him... This is probably true, as those others have suspiciously similar titles and design: Show Souvenir, which was produced by Jack Vale of Blackpool, also responsible for Valex postcards; and Show Book, by the Mybry of Pegwell House, London... who later switched the name of their programmes to Show Number, too, just to really irritate Joe Smith... This is a Mybry Show Number: so, a doubly knock-off item! (See my other items for another later version.) Confusingly, the next Mybry production was a Show Book, dating from summer 1964, and had a fair bit of crossover of content with this one.

For all that they were cynical cash-ins, these booklets often had more content than the official items... though not all of it strictly relevant to the show taking place at the venue that night. Joe, Jack and Mybry would choose as many of the most popular artists of the day - those who could be guaranteed to have hits, plus those scheduled to play the UK circuit over the next couple of months - as they could cram into 10-20 pages, and source free or cheap photos of from record companies, publicity departments or direct from photographer contacts. Every few months, they would update the list of artists included to reflect what was hapening on the concert circuit at the time. Sometimes the photos of the artists that kept their place would be updated, too. But not that often...

As the Beatles dominated the charts and toured the concert hall circuit regularly from early 1963, they were pretty much a constant in these 'programmes'. As time went on, the band's photo also started to appear on the cover, as here, and they were given more and more space inside. 

(* Dating this programme: the Merseybeat Special TYLS took place on 15 December 1963, so the programme was definitely produced later than that. Although the Stones had a number 12 with their Lennon-McCartney-penned second single, it was probably their number 3 with the February 1964-released 'Not Fade Away that qualified them for inclusion.)

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