Introducing new Gum Detoxify from Crest. There are millions of harmful plaque bacteria that can lurk around the gum line causing gingivitis. Crest Gum Detoxify Deep Clean Toothpaste has an activated foam formula that penetrates hard to reach places to neutralize harmful plaque bacteria even around the gum line, for clinically proven healthier gums. It is also formulated to cool gums during and after brushing for a refreshing clean. Because if you’re not taking care of your gums, you’re not really taking care of your mouth. Use Crest Gum Detoxify Deep Clean Toothpaste for clinically proven healthier gums Neutralizes plaque bacteria, even around the gum line to fight gingivitis Activated foam seeks out plaque bacteria in hard to reach places Gently cools gums during and after brushing FRESH EXP DATES.