The lineup of the Grateful Dead for this concert—and for all their concerts from July 1972 to October 1974—was Jerry Garcia on guitar and vocals, Bob Weir on guitar and vocals, Phil Lesh on bass and vocals, Keith Godchaux on keyboards, Donna Jean Godchaux on vocals, and Bill Kreutzmann on drums.

The show was a benefit for the Springfield Creamery in nearby Springfield, Oregon. Merry Pranksters Ken Kesey and Ken Babbs emceed the concert. The Dead played all afternoon and into the dark after an opening set by the New Riders of the Purple Sage. In 2004, the New Riders' performance was released as an album called Veneta, Oregon, 8/27/72.