Kellogg's cereals were born as a part of Dr. John Harvey Kellogg’s late nineteenth-century treatments at his Battle Creek Sanitarium, in southwestern Michigan. Kellogg introduce it’s first product, Kellogg’s Corn Flakes, in 1906 as a health food. For the first 50 years, Corn Flakes was advertised using various characters, such as woman standing in a cornfield nicknamed the “Sweetheart of the Corn." In 1957, Cornelius Rooster became the new character for the cereal, representing waking up and starting each morning right. With his green body, red comb, yellow beak, and multicolored tail, Cornelius, or Corny as he is called, looks healthy and ready to start the day. He rarely speaks, but promotes the advantages of a healthy breakfast with his expressions, good attitude, and healthy appearance.

Kellogg's introduced Bigg Mixx, a ready-to-eat cereal with rolled oats, rice, toasted corn flakes and whole grain wheat in the spring of 1990, probably the time this button was produced. It was promoted as a "big mix" of Kellogg's then-existing sugared cereals, with ads suggesting that the cereal was swept together off of the Kellogg's factory floor (can you say "Yumm!") The mascot for for the cereal was a "big mix" of animals named Bigg Mixx. He had the head of Corny with moose antlers, the snout of a pig, and the fur of wolf. According to the package, "Combine the wild appetites of a wolf, a moose, a pig, and a chicken, and you have Bigg Mixx - the legendary chicken-wolf-moose-pig of the Yakima Valley. " And eye witnesses all agreed, "He eats like a pig."

Even in a day and age when 64-ounce sugary Slurpees were flying out the doors of 7-11s and Burger King couldn't make enough Whoppers, Bigg Mixx was just too much of a bad thing. Sightings of the cereal began to cease in 1991 and it was discontinued two years later. This button is just about all that is left of Bigg Mixx, unless you see one in the Yakima Valley. Measures 2 1/8 inches in diameter (5.5 cm) with a nice safety-catch pin. A must for ready-to-serve cereal collectors, button collectors, Kellogg's collectors, or a tasty bit of decoration on a '90s throwback-day costume. Shipped free in US. Check out our other Kellogg's and other advertising collectibles at www.ebay.com/str/agitpropshoppe

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