The latest in hair colour technology, Schwarzkopf Igora Royal 9-0 Permanent Color Creme brings you stunning Very Light Blonde Ash colour with glistening, long-lasting, shine results. This permanent colour brings you up to 100% white hair coverage and stunningly powerful colour retention. Schwarzkopf Igora Vibrance 9-1 Permanent Color Creme works so well due to its formula using the High Definition Technology which features a definition colour pigment matrix for clearest tone direction, amplified intensity and maximum coverage. When using Schwarzkopf Igora Vibrance 9-1 Permanent Color Creme, please consult instructions, the Schwarzkopf website or a professional for the best results. Ask your professional hairdresser for an in-depth colour consultation to help determine your perfect shade.