These are made with heavy duty paper. Vintage era poster you could see behind any bar or liquor store in the 80s. The poster tells the history and the story of this particular type of whiskey and what they had to go through to make it back in the day. The poster would look great in any bar or mancave out there. My grandfather owned and operated a Liquor Store for years with ads like these on the walls! Would look great framed!!