The Daniel Hersheson brand first sprang onto the fashion map during the early Nineties with the opening of its flagship Conduit Street store. With its particular brand of stealth styling the salon quickly became a favourite with models, celebrities and press. Revolutionary products such as the first professional straightening iron soon followed before the arrival of a luxury hair spa in Harvey Nichols and then in 2006, the launch of the ultimate in accessible hair and fashion, Hersheson’s Blow Dry Bar in Topshop, Oxford Circus. At the core of the brand is an ethos which acknowledges that hairdressing is continually evolving and likewise the company refuses to stand still. 2010 saw the launch of Hershesons hair accessories and extensions available online and in-store as well as the opening of the third Blow Dry Bar in the City. The ever-evolving brand is preparing for another busy autumn in 2012 with the launch of our long-awaited new electrical tools and our fourth store in Selfridges Oxford Street which has just opened this September
The fiber should be washed as infrequently as possible or when you notice that the fiber appears dull. Before shampooing, gently remove any tangles or teasing with your fingers or a pick comb. Do not brush. Add one teaspoonful of any mild shampoo to two quarts cold water. Immerse the hair and soak for 3–5 minutes, then gently swish up and down. Do not rub. Rinse thoroughly twice in cold water. Dab gently with a towel to remove excess water. Do not squeeze or twist. While still wet, spray with a leave in conditioner. Dry on a towel at room temperature. Do not brush or comb while wet. When completely dry brush into desired style, no setting is necessary. Curls and waves will bounce back into position when completely dry. Do not use hair dryer or heated appliances, Avoid excess heat.