The image shown on the tag seems to be more of a "product example" and subject to change, as even though this is still held shut by the tag, there are several components I can tell are different than the example photo. Most of the major components of the image appear to be there, but some of the details such as the lime green dress is not as bright of a color on the actual blanket. The biggest change I saw was that the colored fringe is only colored on the sides (though the color also seems to vary from what is shown on the tag photo) and black and white on the top and bottom (matches the black and white outfit of the middle barbie).
So use the tag image as a basic idea of what the blanket would look like, but above all else, look at the parts of the actual blanket shown, to get an idea of what the blanket will actually look like.
Other than the design variations, this is brand new and the tag is still secured on (though the tag has some bending). Though keep in mind that this is woven, so it is to be expected there may be some small snags and things of that nature. Please feel free to message me with any questions. Thank you.