Intelligent TV processing understands how humans see te real world to deliver intense contrast with deep blacks, high peak brightness and natural colors.
Precisely controlled backlighting delivers deep black, high peak brightness and is further enhanced by XR Contrast Booster 10 for real-life depth and detail.
Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful.
Organizes your favorite content all in one place. Stream from Netflix, Disney+, Apple TV, HBO Max, Peacock and many more. Also, stream from your Apple device with AirPlay support.
Bring the cinematic experience home. Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app, exclusively on select Sony TVs.
Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.
Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5 to improve gaming picture quality.
Get the advantage in high-performance gaming on BRAVIA XR TVs with HDMI 2.1 features such as 4K/120,10 VRR,11 and ALLM.
With Acoustic Multi-Audio and Dolby Atmos support, hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers.
See blur-free picture quality in fast-moving sports and action-packed movies.
Bring back lost texture and detail and see all your content upscaled to 4K resolution.
Beautifully designed to complement your unique viewing experience, offering two variations of flexibility – standard low-profile setting for immersive viewing or raised to accommodate a soundbar.
Video chat with friends and family, use gesture controls, and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.