Wesley Branch Rickey (December 20, 1881 – December 9, 1965) was an American baseball player and sports executive. As General Manager of the Dodgers, he signed Jackie Robinson, breaking the color barrier in Major League Baseball.

He also created the framework for the modern minor league farm system, encouraged the Major Leagues to add new teams through his involvement in the proposed Continental League, and introduced the batting helmet. He was posthumously elected to the Baseball Hall of Fame in 1967.He is in the Cardinals Hall of Fame as well. 

Rickey played in Major League Baseball for the St. Louis Browns and the New York Highlanders, later renamed the Yankees, from 1905 through 1907. After struggling as a player, Rickey returned to college. Returning to the Major Leagues in 1913, Rickey embarked on a successful managing and executive career with the St Louis Browns, St Louis Cardinals, Brooklyn Dodgers and Pittsburgh Pirates. 

The 1915 Cracker Jack card is a reprint of one of very few cards made when he was active. This reprint card was originally made when he was manager of the St. Louis Browns.