Oral-B Pro-Expert Professional Protection Toothpaste is clinically proven and professionally designed with dentists, providing a clean feeling for the whole mouth and 24 hour plaque protection with twice a day brushing. The formula actively strengthens teeth by remineralising enamel and forms a protective shield against bacteria, plaque and acids. This toothpaste has been created to target and protect against the issues it finds in your mouth, including cavities, plaque, gum problems, sensitivity, stains, bad breath, tartar and enamel erosion.