The New Tobaccoland U.S.A.

Author:

Published: New York; Liggett & Myers Tobacco Company, 1950

Binding: Softcover

Condition: Good (please see full item description for details)

Description: 14" x 10.25", [40] pp, in stapled illustrated wrappers. Moderate general wear from handling, wrappers detached from text block; good. An interesting, extensively illustrated promotional piece for the tobacco industry as a whole and for Chesterfield cigarettes in particular. "Tobaccoland," is described as an area extending "from the top of Chesapeake Bay well down into Florida and westward into Missouri" where  "the finest cigarette tobaccos" have been produced and refined over generations and "no farmer is prouder of his self-reliance and independence." "The world's finest cigarette paper" is also made in Tobaccoland, from flax grown in Minnesota and the southwest. After an overview of Chesterfields' "vast modern plant" in Durham, North Carolina, the text leads the reader on a tour of "a home which tobacco has built," which showcases "tobacco as a business and a way of life." We see happy farming families plowing the fields, planting seedlings, harvesting and curing the crop, enjoying community life, and even attending the County Fair, where they can spend their newly earned tobacco money and also learn about new farm machinery and equipment. We also learn how tobacco is stored in Chesterfields' vast warehouses and processed and turned into cigarettes in bright, modern factories. The text concludes with a dedication "to the millions who smoke the cigarette that satisfies" and a promise that "constant quality test and advanced research....are your guarantee that Chesterfields will always be...the best cigarette for you to smoke."

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