So I’m not sure if the brand name is Chicco, I couldn’t find any tag on it, anyways. Take your little one on adventures with the Chicco Smart Support Backpack Carrier. This stylish and comfortable baby carrier is perfect for toddlers and has a buckle closure for added security. The carrier also features lumbar support for parents, making it easier to carry your child on long hikes or walks.Designed with a bold red and black color scheme, this carrier is both practical and fashionable. It is made to suit the needs of parents and their toddlers, with a variety of features such as a comfortable seat and easy-to-adjust straps. This Chicco baby carrier is the perfect addition to any family outing.