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The Brooks Exhilarate-BL features 3DNA, a 3D printed midsole technology that delivers a propulsive, bouncy ride. It has also been specifically designed and tuned to groups of sizes based on runner data so that each runner has the optimal cushioning and spring with each stride. HP reportedly independently validated that its Multi Jet Fusion 3D printing technology produces midsoles that deliver higher energy return than 90% of the midsoles in running shoes on the market today.

Brooks will release a limited number of Exhilarate-BL pairs, as part of a test-and-learn program, to select Brooks Wear Testers and Brooks Run Club loyalty members who have synced their wearable devices through Brooks’ platform, in partnership with DashLX. Through wearables, Brooks is able to access runner data including stride lengths, cadences, and other factors influenced by height and weight that will help inform future iterations of Brooks shoes featuring 3DNA.

“Using HP’s 3D printing technology has allowed our design team to fine-tune elements of the midsole right down to the millimeter in ways that wouldn’t have otherwise been possible. As a brand rooted in the science that every individual has a unique motion path, we’re just scratching the surface in terms of how we can change the underfoot experience and use 3D printing to deliver a premium, performance run experience with the potential for greater optimization,” said Nikhil Jain, Director of Footwear Product Line Management and BlueLine at Brooks.