The TRIDENT Story - what does the Beretta logo mean?
Like all respectable 500-year old companies, Beretta has had its share
of logos: the shield with the letters "PB" (for Pietro Beretta, the
father of the industrialized Beretta,) the duck with open wings, and the
more simple "Fabbrica d'Armi Pietro Beretta" are some of the
representations.
And then, there's the "Trident," which (truth be told) is not a trident at all.
The poet, writer, director, mariner, and journalist Gabriele D'Annunzio
developed this graphic design to symbolize the will to get things done.
The encircled arrows represent the three shots fired by a battleship
that engages a potential enemy: the arrow on the left represents the
first warning shot, fired at the ship's stern; the arrow on the right
represents the second warning shot, fired at the ship's bow. The central
arrow is the last round fired when the ship doesn't yield: this one is
aimed at the ship itself. The logo was dubbed "Dare In Brocca" or "hit
the target."