Geoffrey A. Moore - Crossing The Chasm: marketing and selling technology products to mainstream customers - Second Edition in unused: like New condition.

From a smoke/ pet free home

“In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.”