This product is a Smurfs The Lost Village Smurfette Characters Clip On Purse Bag Backpack Charm. It is a plastic clip-on keychain featuring the character Smurfette from the Smurfs franchise. The keychain is designed to be attached to a purse, bag, or backpack. It was manufactured in 2017 in China by Gosh Designs. The keychain is themed around cartoon and TV characters, specifically animation.