Roll the dice and place a chip on a corresponding number on the game board.  Roll a 2 or 12 - get another turn.  Roll a 10 - remove an opponent's chip.  Roll an 11 - place your chip on any number.  Get 5 chips in a row and YOU WIN!!

Game is new.  Contents were removed for pictures only.  Note there is a mark on bottom of the box where the seal-sticker was removed too quickly.