This vintage Japanese magazine, アイデア IDEA No.72, is a must-have for collectors of advertising art and typography. The first edition of this original magazine is a rare find, featuring unique ideas and designs that will transport you back to the 1960s.


With its Japanese language and original content, this magazine is a valuable addition to any collection of antique books, comics, and magazines. Don't miss your chance to own a piece of history with this authentic piece of vintage advertising art.



Editor: Noboru Sakamoto

Art Director: Hiroshi Ohchi

Cover Design: Antonio Morillas Verdura



Spanish Commercial Art by Juan Perucho

Pedro CREUS Pardos

Ricardo GIRALT MIRACLE

Cervasio GALLARDO

Antonio MORILLAS VERDURA

Amando DOMENECH Casanova

Enric HUGUET Muixi

Jose PLA-NARBONA

Angel GRANENA Perez

Juan Poza

Bartolome LIARTE

Fermin FERNANDEZ GARBAYO

Jose Maria CIMENO Avila

Francisco BAS Lopez

Fernando OLMOS

Julian SANTAMARIA

Luis de HORNA

Juan Carlos FRIART

Tomas VELLVE Mengual

Juan PEDRAGOSA Domenech

Fifteen years of Ohrbach by Tadahisa Nishio

Illustrator Tomi Ungerer by Ippei Ito

Illustrators ’65 / Society of Ilustrators by Ralph Thurlow

Credo and History by Arthur William Brown

Illustrotor by Takachiyo Uemura



Antonio Morillas Verdura


Born in Barcelona, in 1932. He studied graphic art by himself. Began his career in graphic art in 1955 with Seix Y Barral. He set stages for several films and worked on murals. In 1961 he organized the graphics department of Publicidad Guitart and in 1963 established his own studio. He is a member of Grafistas Agupacion F.A.D.