1966 | アイデア IDEA No.74 | Magazine Japanese Advertising Art Design Typography.


This original 1st edition magazine is a must-have for collectors and enthusiasts of Japanese advertising art and design. Featuring a variety of unique and interesting articles, this magazine provides a glimpse into the creative world of Japanese advertisements in the 1960s. The binding is intact and shows some signs of wear, but overall this is a great addition to any collection. Don't miss out on the opportunity to own a piece of Japanese advertising history.




Editor: Noboru Sakamoto

Art Director: Hiroshi Ohchi

Cover Design: Charles Schorre



One percent of Swedish advertising

Illustrator / Charles Schorre

Illustrator / Arthur Paul

Illustrator / Joseph Veno

Illustrator / John Trotta

An Aesthetic Comment on Picture Post Cards by Shinichi Segi

Elly Gross

Animation: Weapon of Visionary Reality by Isamu Kurita

The 50th Exhibition of Nika of Commercial Art by Akiko Hyuga

Magazine advertisements of cigaret “Peace” by Yusuke Kaji

Display of the British Exhibition Tokyo by Ichiro Hasegawa

Here & there



Charles Schorre


Born in U.S.A.. He was an art director, illustrator and photographer as free-lance. Also he was a member of many Society including Illustration, Watercolor and Typography. He joined the navy for WW2. After that he come back to school and graduated in 1948, and began to working as a advertising designer. He was famous for design but he has the very talent of drawing. dead in