1961 | アイデア IDEA No.48 | Magazine Japanese Advertising Art Design Typography.

This original 1st edition magazine is a rare find for collectors of Japanese advertising art and design. Featuring a variety of interesting articles, this magazine is a must-have for anyone interested in the history of Japanese advertising and typography. Written in Japanese, this magazine is a unique piece of history that is sure to impress.

Editor: Takashi Miyayama

Art Director: Hiroshi Ohchi

Cover Design: Otto Treumann

Otto Treuman (A.G.I.)

Experimental Typography by American Designers

Exhibition of Müller-Brockmann

Campari (1860~1960)

Trio Advertising Exhibition

Arts et Techniques Graphiques

Illustration of Mode

Number

Graphics: Rampant are non-formative arts by S. Imatake

1960 Excellent Car Cards Exhibition

Editor’s note

Otto Treumann

Born in Fürth, Germany in 1919. In 1935 he moved to Holland. In 1945 he opened his studio in Amsterdam and started his career as a free-lance graphic designer. Following are his main design activities: House Style for university, corporation, museum and architecture association. Also he designed the posters for Utrecht International Trade Fair, and Postal Bureau and the catalogues and books. He was Chairman of GKF graphic designers association from 1955 till 1967.