1962 | アイデア IDEA No.53 | Magazine Japanese Advertising Art Design Typography.


This original 1st edition magazine is a must-have for collectors of Japanese advertising and design history. Featuring a variety of typography styles and artwork, this magazine showcases the creative process of Japanese advertisements in the 1960s. A rare find for anyone interested in vintage advertising and design.




Cover Design:Ivan Chermayeff


Chermayeff & Geismar Associates

Young Graphic Designer: Felix Beltran

Armando Pablo Páez Torres

Ahrend [Holland]: Bird’s-eye view of its business activities

Color Scheme of Sightseeing Bus

Window Displays of Japan Air Lines

The Works by Graduating Students


Ivan Chermayeff


Born in London in 1932. He is a past president of the AIGA, Yale Committee on Art and Architecture, and the Harvard University Board of Overseas Committee on Visual and Environmental Studies. He was a trustee of the MoMA for 20 years. He is a member of the Board of Directors of the IDCA, the Board Trustees of the New School for Social Research, a National Trustee of the Smithsonian Institution and AGI.