Dr. Bronner's Magic Soaps are synonymous with Old-World quality and time-honored simplicity, which can be traced back to the family's German-Jewish soapmaking tradition. Although the label claims eighteen uses, Dr. Bronner's does not have the space to write all of the uses for their Pure Castile Liquid Soaps on the label. Dr. Bronner recorded the "18 in 1 uses" on his label, which has been left mostly intact since his passing. In reality, there are far more than eighteen uses, as people constantly write in to tell them about yet another utility of the soap. Without detailing them all, but below are some of the major uses and dilutions.

• For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh and clean.
• For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.
• For shampoo, people have been telling us for years that they like using our soaps to shampoo their hair. Now, paired with our new Citrus Conditioning Rinse and Organic Leave-In Conditioning Crème, it works better than ever.
• For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. Adding a dash of baking soda makes it even better.
• For pets, lather up well and apply to their body. Be careful to keep the soap and the lather away from their eyes.
• For toothbrushing, apply a drop or two of Dr. Bronner's Magic Soap (I prefer the peppermint) to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth ("rabid chic" is not hip). Many people with sensitive or softer teeth like to use Dr. Bronner's soap as toothpaste because it lacks abrasives.

Dr. Bronner's Pure Castile Liquid Soaps are 100% true pure-castile soaps. The high foaming lather of our soaps is from their high coconut oil content, which makes a more luxurious and rich lather than any detergent can ever create. "Pure-Castile" is your guarantee that what you are using is a real ecological and simple soap, not a complex blend of detergents with a higher ecological impact due to the waste stream during manufacture and slower biodegradability.

What does "Castile" mean?

In earlier centuries, an all-vegetable based soap was made in the Castile region of Spain from local olive oil. By the turn of this century, "Castile" had come to mean any vegetable oil-based soap, versus animal (tallow) fat-based soap. "Pure-Castile" is now also your guarantee that what you are using is a real ecological and simple soap, not a complex blend of detergents with a higher ecological impact due to the waste stream during manufacture and slower biodegradability. Unfortunately, many synthetic detergent blends are deceptively labeled as "Liquid Soap" even when they contain absolutely no soap whatsoever.

What is "Organic" and why is it so great?

The term "organic" refers to both sustainable farming practices and to products ecologically made from materials produced on certified organic farms. According to federal standards, such products have to be at least 70% organic by non-water, non-salt weight. Organic products not only support sustainable farming, but also farm worker health and ecological processing methods.

Unfortunately, the hollow market-driven needs of some "natural" body care companies are making a mockery of organic principles. Underneath fluffy, feel-good "organic" floral waters and infusions, many "organic" body care products are really just composed of the same synthetic cleansers, conditioners and preservatives found in mainstream products, often in part or wholly derived from petroleum. Culprit companies are inflating organic content by counting ordinary distilled water in "floral water" as organic, a practice which is not allowed under the National Organic Program.

No Animal Testing:

Dr. Bronner's qualifies for the rabbit and stars logo of the Coalition for Consumer information on Cosmetics (CCIC). This logo certifies that our product and all of our ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation.