For sale is a vintage LOOK Magazine from January 1, 1952 with a Cover featuring an unnamed bathing suit model with an inset photo of Harlem Globetrotter Rookie Brown.

Issue includes several framable color product and movie ads, and photos.

Articles include: – Red Blueprint for terror – can we have defense without bankruptcy? (Korea); “44 pages of Vacation and Travel features” including: Travel along the Pacific Coast, Frank Lloyd Wright’s Taliesin West on Maricopa Mesa near Phoenix; Bathing suit fashions in color (including current Miss Sweden full-page with snow skis and poles); Center Spread 1952 Calendar for American Vacations; Travel to Canada for skiing; Travel to beaches: Florida, West Indies; Venture into forbidden Nepal; Travel to Europe (art by Saul Steinberg); Same dress, 12 ways (Designer Howard Greer); Kitchen in a car; The Harlem Globetrotters: Basketball’s Good Will Ambassadors (with Marques Haynes, Pop Gates, Goose Tatum, Babe Pressley, Rookie Brown); The China Trade.

Advertisements include:  Full-page four-color Fatima Cigarettes (with fashion designed Carrie Munn); Two-page 1952 Chrysler cars; Full-page Pall Mall cigarettes (with Santa); Two-page four-color Calvert Whiskey; Full page De Beers diamonds (art by Raoul Dufy); Two-page four-color cartoon for the CBS radio network (art by Jerome Snyder); Full-page four-color Old Taylor Whiskey; Full-page four-color Seagram’s; Full-page four-color Fleischman’s Gin (with Bald Eagle); Full-page four-color Chesterfield Cigarettes (with actor William Lundigan).

This magazine is in Good condition. It is complete with no missing pages, no marks, small tear on page 25. The magazine cover is tight, with no rust on staples. Several small creases, small stain, foxing on front cover, soiling on edges of back cover, some edgewear along spine, and foxing on most interior pages. 

Perfect gift for birthdays and anniversaries. Great collectable for Mid-century popular culture enthusiasts.

Look was a bi-weekly, general-interest magazine published from 1937 to 1971, with more of an emphasis on photographs than articles. The unusual format of the early issues featured layouts of photos with long captions or very short articles. The magazine's backers described it as "an experiment based on the tremendous unfilled demand for extraordinary news and feature pictures." It was aimed at a broader readership than Life, promising trade papers that Look would have "reader interest for yourself, for your wife, for your private secretary, for your office boy.” 

We will be listing many more vintage magazines over the coming weeks so check back in from time to time. 

THANKS FOR LOOKING !! 

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