Hi and thanks for looking! 

This is an official Rapala promotional USB drive/dongle that was sent to me by Rapala around 2012. These press kits materials are distributed throughout individuals involved in the industry, and not available to the public.

This is a one of a kind Rapala collectible, don't miss out on your chance to get this cool item in your hands. 

The 2013 press kit contains digital versions of their new product lineup and announcements for all of the brands currently under their umbrella: Blue Fox, Luhr-Jensen, Williamson, Storm, VMC, Trigger X, Ice Force, Sufix, Terminator, and of course Rapala.

It comes in a small light carboard box/sleeve that is obviously scuffed and seen some wear. The USB drive itself is mint and completely functional as you can see here. It is made of wood and flips around so you can insert the drive into your computer. I have only plugged this into a computer maybe 2 or 3 times total. 

Included in the pictures is a sample of some of the data contained on the drive, including new lure images, press releases detailing their new lure releases for 2013  and a screenshot of all of the folders contained within it. If you need more detail on what is included on the other folders for their other brands, please let me know.

Some of the press releases include info on the following:  Rapala BX Swimmer & Minnow, Clackin' Magnum, New Rapala Ike's Custom Ink series, new Snap Rap, new X-Rap Countdown, new UV Jigging Raps, and other new items. 

My feedback reputation over the course of 20 years on ebay speaks for itself. This is an authentic Rapala USA item which you will not find anywhere else. 

Please check my other auctions as I have other rare Rapala marketing items available, and yes I will gladly combine shipping!