A single piece of Rola Cola contains far more than its listed ingredients. There’s a generous splash of sentiment, the far-reaching arms of social media and the practicality of an affordable price tag, all of which came together for one of the sweetest comeback stories of the year.
Wrapped in a bright red and black cylindrical packet, the hard-boiled, coin-sized candy stood small, but proud, on the shoulders of the idea that one could eat Coca-Cola instead of drinking it. Marketed as such, Parle’s ‘thirst quencher’ sweet was an affordable alternative to the soft drink and provided that satisfying cola flavour for those born in the 70s and early 80s.
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